Step into the world of immersive media, and youwill get hooked.

Immersive media is entirely different from other mediums. It gives its audience the possibility to teleport somewhere else or merely to add a virtual layer to their real lives.

Immersive media opens up loads of opportunities such as first person perspective, sense of presence and new narratives, but also a whole new set of challenges in storytelling, production and distribution.

In a few years from now, we will enjoy virtually hanging out with family, friends and customers. We will be able to visit places that we’ve not been able to visit before, take part of remote events, interact and learn thru visualization and by experiencing powerful simulations


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Virtual Reality

VR (virtual reality) places the user in a completely different and enclosed environment, which can be a computer-generated simulation of a three-dimensional image or a video. The user experiences that he/she is present in this environment and can also interact with this virtual world with gaze navigating or with sensor fitted hand controls.

Art students and tourists can visit museums without leaving home; they can get a guided tour and even be given the opportunity to step into an artwork. People who lack money or the health to travel can instead be teleported and experience places that they physically otherwise couldn't. The same applies to different types of events. VR teleports, and it opens up a whole new world of experiences - access for everyone!

Learn more about the different options to enjoy VR here.


Augmented Reality

Augmented reality (AR) is a live direct or indirect view of a physical, real-world, environment whose elements are augmented by computer-generated sensory input. As a result, the technology functions by enhancing one’s current perception of reality. AR can be consumed through transparent glasses or, for example, through a smartphone’s camera lens. Pokemon Go and Flight Radar är two examples that apply AR.

AR
AR

Augmented Reality

Augmented reality (AR) is a live direct or indirect view of a physical, real-world, environment whose elements are augmented by computer-generated sensory input. As a result, the technology functions by enhancing one’s current perception of reality. AR can be consumed through transparent glasses or, for example, through a smartphone’s camera lens. Pokemon Go and Flight Radar är two examples that apply AR.


MR

Mixed Reality

MR (Mixed Reality) or Hybrid Reality is a technology that enables digital objects to be integrated into the real world and they can also interact with their surroundings. The physical and digital objects co-exist. MR is consumed using headsets with transparent glasses. The most obvious use cases of MR are found in industry.

Photo: Microsoft